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Indian Telly Awards
While on one hand, there are plenty of awards given out to artists and technical people in Indian cinema in Hindi, as well as in many other languages, there are few such ceremonies, where the television artists are celebrated. The importance of Indian television cannot be subdued in any way because they are the chief source of entertainment in the homes of millions of people across India. It is natural that awards were to be given to personalities and technicians from the television industry which has flourished to great heights in Indian television history. To give shape to such a concept, indiantelevision.com came up with the idea of Indian Telly Awards.
Beginning
ITV or Indian Television dot com is an established name in the television services in India. It was a hub for news, commerce and information for television industry in India. The site was well known among the viewers for its coverage of news and gossips related to television stars, new serials, launches, celebrations, distribution and television content. The founder of ITV, Anil Wanvari came up with the idea of starting the Indian Telly Awards and it was given out for the first time in 2001, the first ceremony being held in Oberoi Trident in Mumbai. Since the year 2001, Indian Telly Awards has been constantly making an effort to commemorate the brilliance in acting, direction, production and technical aspects of television in India. A lot of categories have been added along the years which are decided by a separate jury for each category. These juries are inclusive of eminent personalities from the respective categories, thereby allowing unbiased and impartial view in the decision of the winners.
During the show of Indian Telly Awards, prizes are given away in form of a statuette, while dance and performances are done by television celebrities. It is a fun filled affair, where the celebrities are in attendance in full swing, to watch the evening unfold in all its glory and encourage the winners in different categories.
Hosting the Indian Telly Awards has also been one of the brightest points of the entire show. Every year, the hosts are selected for their sense of humour and presentation skills. For this reason, eminent celebrities have been selected, who have given various memorable moments in different years. Some of these hosts have even returned to the stage in subsequent years.
Awards
Every year, the total number of awards has kept on increasing. This is because the work of television serial making has improved with betterment of various technical aspects, as well as the formats of these serials like reality shows, games and the stories. Technical awards carry special meaning in the television shows, as these people are supposed to give the necessary twist to the shows, day after day, week after week. So, it is usual to have categories like videography, TV show packaging, fictions and non-fictions. Trade awards are given for cable operators and TV production house. Programming awards are given for different categories of the show like sitcoms, reality shows, cooking, travel, sports and few others. Special Jury awards are presented for various artists in different serials across the different channels. Highly anticipated and awaited awards are in the group of Popular awards, where artists, programmes and channels are awarded with Indian Telly Awards.
It is now in the 12th year in 2013, where the Indian Telly Awards was given. Some new categories of awards were added in the 12th edition, which was also marked by power packed performances and entertaining events. Not only has the stature of the Indian Telly Awards increased over the years, but the total number of people attending the ceremony and appreciating it by walking the red carpet is a testimony of the growing importance of Indian Television.
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