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Divya Bhaskar News Paper
Divya Bhaskar is a daily Guajarati newspaper of Gujarat state. This newspaper is governed by D B Corp Ltd. This newspaper is considered one of the greatest propagation Guajarati dailies, along with maximum number of editions in its state, Gujarat. In the year of 2003, Bhaskar Group, the Bhopal-based recognized Gujarat and Ahmadabad as the town with maximum propagation for the fourth consecutive launch of Dainik Bhaskar out of the state of Madhya Pradesh. It made a survey of at least 12, 00,000 households with 4 divisional managers, 16 zonal managers, 64 supervisors and 1050 surveyors. The surveyors were collected extensively by means of speech publicity and posters pasted at colleges instead of costly TV and print advertisements. Approximately 40-50% of the surveyors were absorbed in Divya Bhaskar or Dainik Bhaskar, while the remaining ones were awarded the certificates of their appreciation. The whole team was given training for reaching out to households of 8 lakhs of people in the city of Ahmadabad and about households of 4 lakhs of people in nearby districts, in just 40 days. It was started in the city of Ahmadabad on June 23rd 2003 under the particular name of Divya Bhaskar as the top one along with the copies of 452,000. It was so astounding that it made a world record. Just within a span of 15 months, it made its entry into more major towns of Gujarat—Vadodara and Surat. For facing the challenges of Bhaskar group, the progressive Guajarati daily emerged with high value of customers’ offer, reduction of prices and color page. Nevertheless, in the year of 2009, Divya Bhaskar became the greatest propagated daily of Gujarat with copies of 11.5. Door to door launch program of the group has been known as innovation of orbit shifting. It has also got an award of Business Process Innovation and is considered a case study in many B-schools, which includes SPJIMR and IIM, Ahmadabad. According to Audit Bureau of Circulation, Divya Bhaskar is the greatest propagated newspaper of Gujarat state. It also has the maximum editions by any daily in the state of Gujarat. This daily is published from Junagadh, Bhavnagar, Bhuj, Meshsana, Jamnagar, Rajkot, Surat, Baroda and Ahmadabad.