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The Economic Times News Paper
The Economic Times is an Indian daily English-language business newspaper of India. It enjoys the second rank after the Wall Street Journal in terms of its propagation. It was started in the year of 1961 and is considered the most prevalent financial daily of India. It is expected that more than 8 lakhs people gives preference and importance to this newspaper. It is published form 12 major towns at the same time. These cities are Pune, Chandigarh, Nagpur, Ahmadabad, Jaipur, Hyderabad, Lucknow, Kolkata, Chennai, Delhi, Bangalore and Mumbai. Its head office is located in city of Mumbai at building of The Times of India. The content of this paper is focuses on prices of commodities, share prices, international finance, Indian economy and several other money-relates issues. P.S. Hariharan was the editor of this paper when it was started in the year of 1961. It present editor is Rahul Joshi. It is printed with its salmon-pink paper. This paper is sold across major towns of India. It was also started as a television channel in June 2009.
Supplements
Brand Equity
It is a weekly colored-supplement which appears every Wednesday. It covers market research, media, advertising and marketing. It is edited by Vinod Mahanta and Ravi Balakrishnan.
Corporate Dossier
It is a supplement which appears every Friday along with The Economic Times and focused at the CEOs of corporate India, along with a peculiar focus on strategy and management. It is edited by Vinod Mahanta.
ET Travel
It is a weekly all-colored supplement which covers tourism and travel focused at the growing band of Indians who are curious about their country and the remaining part of the world, by means Indian eyes.
ZigWheels
It is a weekly all-colored supplement, which covers all aspects ranging from the auto industry to personalities and ancillaries.
ET Realty
It is a real estate supplement.
ET Wealth
It is a personal finance weekly newspaper. It focuses on money related issues.
Investor's Guide
It is an analysis of sectors, ULIPs, funds and equities etc.
The Economic Times, published on Sunday, was checked and now has a new set-up, technique and customary features on great personal content in the year of 2011. The fresher edition has a variety of materials, which are not found during the days of the week. The special edition, which is published on all Sundays, contains special topic like "what's news", "news in numbers", "behind the news", "spotlight", "cover story", "expert view", "economy", "centrespread", "travel guide" and "food and drink. It also contains "Behind the Lines" which proffers a short crisis which had taken place in the past. Ever since it was published in the year of 1961, it is first pink financial newspaper of India. It is not just fascinating color, which made it the largest newspaper of India and the second largest of the world, but its outstanding quality of having circulation of nearly 800,000 copies. It was the strength of determination and conviction that such a big nation of a billion people would appear as an economical powerhouse once they took part in the competition shoulder to shoulder in the market of the world. It was first of its kind to realize the importance of economy in its attempt and also the need for moving shoulder to shoulder and hand in hand with chief constituents during this journey from top level politician and bureaucrats to students and from corporate honchos to common wives. Apart from reporting on trade and economic statistics, it made finance, money and business not just a cup of tea but also a great passion by means of good-quality of content.
It can be concluded that the success of corporate sector of India is not complete with the assistance and contribution played by ET in it. ET not only spurred other publishers for starting financial dailies, but is remains the unclaimed leader with its propagation nearly seven times the size of the closest competitor.