News Papers In India

Ei Samay News Paper

Ei Samay is a Bengali newspaper, which is published by Bennett, Coleman and Company Ltd. This paper was introduced in the market on October 15th 2012. The media of Bengali print news has been governed by ABP Group. This paper is regarded as a big challenge posed to ABP Group by BCCL. Facing this challenge, ABP Group started a grand media advertise campaign just within a month soon after launching of Ei Samay. The cost of this newspaper was Re. 1/copy or US$0.02. As per officials of the company, this paper section A+ and A, 20-25 years old Bengalis. Naturally, it will be an attempt of this paper to put challenges against its readers in the best possible way, whether it increases the quality of life or rejuvenate the state of Bengal or create chances for the youth or proffer them a suitable platform for solutions and ideas. This newspaper will occupy the mind of the readers and expand it consciousness out of the artificially built confines of the city, nation or state. After all, Satyajit Ray, Vivekanand and Tagore were the offsprings of Bengal. It will certainly open the window to new trends and thoughts around the world. It will be insightful, enlightened and intelligent without being inaccessible or dense. It will scrutinize beyond ‘what’, ‘where’, ‘when’ and ‘how.’ It will enlighten the excitement and drama of political, economic and social life by providing texture, nuance, perspective and context. It will place the society in good transition and foretell points of critical inflection. As a result, its reads will be better prepared for tomorrow. It will not diminish the truth however pungent and bitter may be. Every big fable, which has gripped the headlines of the nation during last three years, has been turned down by The Times of India. But, this paper will also enlighten the tales full of heroism and hope since there are remarkable people, who are hell bent on doing great deeds for altering the lives of the downtrodden without any recognition or expectation.

Ei Samay is the first paper of Indian language to be launched by the TOI Group during last five decades. In the city of Kolkata, this newspaper will continue to be the best newspaper of Bengalis. As far as its business front is concerned, it comprises of markets and advertisers, thereby proffering a Bengali equivalent to the space of advertising, which TOI proffers in the language of English. It will also give its advertisers a chance to cope up with an audience of Bengal, who is contiguous to the language of English as far as profile of socio-economic is concerned. This paper is also likely to enter the Limca Book of Records.