Search Indian Maps, Pincodes, Local Info and more...
Eenadu News Paper
Eenadu is a daily Telugu-language newspaper of India. It is the greatest propagated newspaper in the state of Andhra Pradesh, India. As per the survey of Indian Readership conducted in the year of 2012, it ranks as the number 6 among all the regional languages papers with a total readership of 59, 06,000. The literal meaning of Eenadu in the language of Telugu is ‘Today’. The foundation of this paper was laid by Ramoji Rao, the Indian media baron in, in the year of 1974. This paper has played a great role in both dethroning and crowning governments in the state of Andhra Pradesh. This paper has a strong anti-Congress and pro-TDP stance. This paper has also fruitfully adapted the latest publishing and also technologies of communication into the language of Telugu. This paper’s speedy expansion allowed the diversification of its corresponding portfolio by getting into many other markets like a group of television channels, film distribution, film production, foods, chitfund and finance. All such businesses are arranged under the influence of Ramoji Group.
Earlier, the propagation of this paper was limited. When it was introduced in Vishakhapatnam, it was unable to do selling of greater than 3,000 copies per week. This paper found itself striving to become a daily publication positioned among the other well-known rival publications.
By the year of 1975, this paper tried to reach its target of becoming a daily publication. Nevertheless, this paper was famous in its regions and the feeling of rivalry was still a matter. This paper got a new set of directors in order to become a part of its management and decision group, which propelled it towards what it has become today- the mostly highly propagated newspaper in the region.
This paper was started from Vishakhapatnam in the year of 1974 by a noted personality, Ramoji Rao, a successful businessman with other flourishing enterprises like Margadarsi Chitfunds and Priya Pickles. During that time, this paper, controlled by the Indian Express Group, was the progressive regional newspaper.
This paper started with a print order of 4000 copies, compiled by hand and produced by using a second hand printing press. By the time it was taken into the Audit Bureau of Circulations in the year of 1976, its propagation was 48,000. By the year of 1978, this paper surpassed the circulation of Andhra Prabha by 1995. The other rivals belonging to Udayam and Andhra Patrika folded up, thereby leaving this paper with more than 75% of the audited circulation belonging to Telugu dailies. This was mainly because of its outstanding strategy of marketing.
When this paper was expanded to the city of Hyderabad in the year of 1975, it divided the entire city into definite target areas, appointed delivery boys three months before and handed over the paper free of cost at least for a week. During the years of 1980s, technology let this paper to scatter over bigger areas besides the chief cities. It was hard to control even the three editions of the years of 1970s because the only modes of communication were the teleprinter, telephone and telegram, which had limited availability in rural areas of Andhra Pradesh. But, with the launching computers, photocomposing software and offset printing, this paper was able to start editions in tinier cities such as Tirupathi in the year of 1982. From the years of 1980s, the news editor of this paper, from his Hyderabad office, saw a big local-based disseminating organization and news gathering.
Nevertheless, by the end of the years of 1980s, there were six considerable Telugu dailies circulating, and the business was greatly competitive. In the year of 1989, this paper launched tabloid editions for carrying its presence into not only district towns like Adilabad, Karimnagar, Guntur and Rajamundry, but also in towns of Taluka. Each and every publication centre became dependable with 40 engineers for running its printing presses. District dailies of Eenadu were entirely based on market research that bulky local content would yield new groups of readers and increase revenue of advertising. Now, the dailies of the district print local news purposely for every major location in the area, thereby opposing the requirement for any distinct local daily.